Profound alternatives5 tools to consider instead of Profound.
Looking for a Profound alternative? Here are 5 tools that track whether AI engines recommend your brand, with prices, engines and what each one is best at, from each tool's own pricing page.
Facts from each tool's pricing page, checked 10 October 2026
What to know about Profound's plans
From Profound's pricing page. If any of these matter to you, the tools below may fit better.
- No published prices: after the 7-day trial, the Enterprise plan is priced by sales.
- The trial covers 3 engines: ChatGPT, Gemini and Google AI Overviews.
- Grok isn't in its published list of engines.
The alternatives, side by side
| Tool | Starting price | AI engines | Re-checks answers |
|---|---|---|---|
| CitedOrNotcitedornot.com | $29/month | 7 | Daily on demand; auto every 3–7 days |
| Peec AIpeec.ai | $95/month | 3 of your choice | Daily |
| Otterly.AIotterly.ai | $29/month | 4, plus 3 add-ons | Daily |
| AthenaHQwww.athenahq.ai | $295/month | 11+ | — |
| Scrunchscrunch.com | $250/month | 4 (9 on Enterprise) | — |
Each tool's figures from its own pricing page, checked 10 October 2026. Something changed? Let us know.
What each alternative is best at
1. CitedOrNot
Our toolTracks whether ChatGPT, Gemini, Perplexity, Claude, Grok, Google AI Overviews and Google AI Mode recommend your brand, and tells you what to publish to get named more often.
- Published pricesStarter $29/month, Pro $79/month, Agency $249/month. Sign up and start, no sales call.
- Grok includedPro tracks Grok alongside ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and Google AI Mode.
- What to publish, draftedFor each question a competitor wins, what to publish and where, built from the real answers, with a first draft to edit (5 a month on Starter, 30 on Pro).
2. Peec AI
AI search analytics for SEO teams: 50 to 350 questions a day on three engines you choose.
- Daily checksEvery tracked question is asked again each day, automatically. CitedOrNot re-checks daily only when you start it; automatic checks run every 3–7 days.
- A wider engine menuMicrosoft Copilot and Naver AI to choose from; Enterprise adds DeepSeek, Qwen, Mistral and more.
- Built for teamsUnlimited users and a Looker Studio connector for reports. CitedOrNot includes 2 to 15 logins, depending on the plan.
3. Otterly.AI
Self-serve AI search monitoring from $29/month, with some engines sold as add-ons.
- Daily checksEvery tracked question is asked again each day, automatically. CitedOrNot re-checks daily only when you start it; automatic checks run every 3–7 days.
- Copilot on every planMicrosoft Copilot is included from Lite up.
- More countries and seats50+ countries and unlimited team members on every plan.
4. AthenaHQ
Credit-based AI visibility with a free tier, then $295/month for 11+ engines.
- More enginesStarter covers 11+, including Microsoft Copilot, DeepSeek, Meta AI and Mistral.
- A free tier$25 of credit to try it before you pay.
- A content agentAn AI agent that writes and optimises content for you. CitedOrNot writes a first draft of each idea for you to edit, and does not run as an agent.
5. Scrunch
AI visibility for marketing teams from $250/month, with 125 questions, 5 licenses and site audits.
- More questions125 questions and 5,000 responses a month on Core.
- Nine platforms on EnterpriseEnterprise covers 9 platforms, including Meta AI and Google AI Mode.
- Audits and bot traffic5 licenses, 5 site audits a month and AI bot-traffic data on Core.
Profound alternatives, questions answered
What is the best alternative to Profound?
It depends on what you need. Pick CitedOrNot if you want to start today without a sales call, track all 7 engines including Grok, and get a clear list of what to publish. Pick Peec AI if you run an SEO or marketing team that wants daily data, Looker Studio reports and unlimited users, and three engines are enough. Pick Otterly.AI if you need daily data, Microsoft Copilot, many countries or many teammates, and a small set of questions is enough. Pick AthenaHQ if you want the most engines and an AI agent that writes and optimises content, and $295/month or more fits your budget. Pick Scrunch if you are a marketing team that wants site audits, AI bot-traffic data and 5 licenses, with a budget of $250/month or more.
Which Profound alternatives publish their prices?
CitedOrNot ($29/month), Peec AI ($95/month), Otterly.AI ($29/month), AthenaHQ ($295/month) and Scrunch ($250/month) list prices on their pricing pages (checked 10 October 2026).
Which Profound alternatives track Grok?
CitedOrNot tracks Grok on Pro and Agency. Peec AI, AthenaHQ and Scrunch also list Grok on their pricing pages, on some plans.
See what AI says about your brand
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